Sports broadcast:
place your sponsor where the crowd is looking.
Point Media Tech's sports broadcast solution is one signal chain from the OB van to the main broadcast, OTT, stadium screens, and social clips: Caster carries contribution over the public internet, Live QC and Kaster View watch every output, and ScoreCast AD triggers sponsor placements at strikeouts, home runs, and goals. It serves sports channels, rights holders, and production teams.
Illustrative: Kaster View monitors many feeds at once, with live black-frame and loudness alarms
Every node in the live signal chain becomes
observable, programmable, and monetizable.
A sports broadcast has to solve latency, stability, and monetization at the same time. Sports is the most valuable content for broadcasters and rights holders, and the first to feel pressure from OTT and social: viewers notice a stalled picture, lagging captions, or a dropped feed immediately. Meanwhile advertisers are losing interest in the title-sponsor-plus-inning-break-thirties model and want exposure tied to moments in the game that can be measured. Fans can take part too: Cue second-screen interaction for sports lets them guess the next at-bat or play result and buy team merchandise on their phone, and the phone never shows a result before their own TV does.
OB vans are moving from SDI to IP (SMPTE ST 2110), and public-internet transport over SRT and RIST is replacing part of the leased-line contribution. A single match now has to feed the main broadcast, OTT multi-angle, stadium screens, and social clips, each with its own latency, quality, caption, and ad requirements. A workflow designed for one feed cannot carry all of them.
This is where Point Media Tech works: every node in the live signal chain becomes observable, programmable, and monetizable, without ripping out the workflow your operators already trust.
From IP contribution to
sports ad triggers, five products in one chain.
- ScoreCast ADAI analyses crowd audio, pitch and swing movement, and scoreboard events together, triggering sponsor placements on the scorebug and name straps at high-emotion moments without obscuring play; in the anonymized WBC case the average trigger latency was 0.8 s.
- CatchUp AIViewers ask for any moment in plain language inside your OTT app and get highlights at the length they choose; a live reel updates during the match so late joiners can catch up.
- Live QC MonitoringFrame-accurate AI watching every output. Detects black frames, silence, caption drops, encoder faults, and signal loss across all destinations. Sub-five-second alerting so master control acts before audiences do.
- Caster Public-Net TransportSRT-based contribution and distribution over the public internet, with ARQ retransmission, forward error correction, adaptive bitrate, and AES encryption, so an OB van can send its feed without waiting for a leased line.
- Kaster ViewWeb multiviewer for SRT, MPEG-TS, HLS and DASH sources, so master control, production and officials' positions each open a browser tab and see every signal's status on the same wall.
Sports channel × 2026 WBC
A major sports channel deployed ScoreCast AD across the 2026 WBC Team Taiwan games, connected to the broadcast chain in SDI bypass. AI fused three live signals (crowd cheering, pitch and swing recognition, and scoreboard events) to trigger sponsor placements at high-emotion moments. Over the tournament it identified 327 high-emotion moments, with a 0.8 s average trigger latency and 2.4× the contextual precision of conventional inning-break ads; overlays sat on the scorebug and name straps without cutting away from play.
Read the WBC sports AI advertising case studyFrequently asked questions.
How else can a sports broadcast grow ad revenue?
Beyond title sponsorship and inning breaks, Point Media Tech's ScoreCast AD triggers sponsor placements on the scorebug and name straps at high-emotion moments. Those placements are a separately sellable ad product; in the anonymized WBC case it identified 327 high-emotion moments, with 2.4× the contextual precision of conventional inning-break ads.
How do we prove the value of in-game sponsor exposure to advertisers?
Point Media Tech's ScoreCast AD logs the time and emotion-intensity index of every placement it triggers and produces a post-match report advertisers can evaluate. That lets the sales team sell context instead of clock time.
Can an OB van use the public internet instead of a leased line for contribution?
The public internet can be one contribution path: Point Media Tech's Caster sends SRT over the internet with ARQ retransmission, FEC, and AES encryption. Whether it fully replaces a leased line depends on venue connectivity and redundancy requirements.
How do we monitor every feed when one match goes to broadcast, OTT, and social at once?
Point Media Tech's Live QC monitors SDI, SMPTE ST 2110, HLS, DASH, RTMP, and SRT outputs, grading alarms for black, freeze, silence, loudness, and caption faults. Kaster View puts every signal on one wall, and alarms can go to email, LINE, Slack, or a webhook.
Which sports does ScoreCast AD support?
Point Media Tech's ScoreCast AD supports baseball, football (soccer), basketball, and tennis, with custom models for other sports. It recognises events such as scoring plays, highlight pitches, substitutions, and timeouts. To add captions and in-picture ads to news, elections, or other non-sports live shows, see live captions and in-picture ads.
The next big moment is already on the field.
Make sure your stack is ready to monetize it.
Need help planning, rolling out, or running it? Explore our broadcast systems integration services