SOLUTIONS · SPORTS & LIVE EVENTS
Place your sponsor
where the crowd is looking.
Point Media Tech gives sports rights holders, OB-truck operators, and live event producers an end-to-end signal chain — sub-second public-internet transport, frame-accurate AI monitoring, and emotion-triggered virtual advertising — so every strikeout, every goal, every walk-off becomes a verified, monetizable broadcast moment.
WHY NOW
Every node in the live signal chain becomes
observable, programmable, and monetizable.
Live sports is still the most valuable inventory in broadcast — and the most exposed to platform risk. Audience tolerance for latency, drift, and on-air glitches has collapsed: a one-second feed stall now trends on social before the next pitch, and a single dropped caption block during a championship match can compound into a sponsor refund conversation by Monday morning. At the same time, the legacy revenue model — title sponsor plus inning-break thirties — is showing its age. Brands are no longer paying for impressions tied to clock segments. They are paying for impressions tied to moments: the swing, the save, the celebration, the controversial call replayed in slow motion.
The infrastructure underneath is shifting just as fast. OB trucks are migrating from SDI to IP. Public-internet transport over SRT and RIST is replacing dedicated fiber for an increasing share of contribution feeds, especially for regional leagues, esports, and second-tier event coverage where the unit economics of leased lines no longer pencil out. A single match now has to reach the linear broadcast, the OTT app, the in-venue ribbon board, and the social cutdowns desk — each with its own latency budget, caption pipeline, language track, and ad policy. The single-feed playout chain cannot carry that load, and bolting more headcount onto master control is not the answer.
This is where Point Media Tech operates: every node in the live signal chain becomes observable, programmable, and monetizable — without ripping out the workflow your operators already trust.
PRODUCTS · RECOMMENDED STACK
From low-latency transport to
real-time ad triggers, the full chain.
CASE · WEIRAI TV × 2026 WBC
"0.8-second trigger latency at 327 emotional peaks across the WBC tournament. Sponsor placement is no longer a media-buy guess — it is a measurable, deliverable broadcast product."
— Weirai TV, Advertising Sales
Weirai TV deployed ScoreCast AD across the 2026 WBC Team Taiwan broadcasts. The system ingested SDI in bypass — touching no existing playout workflow — and fused three live signals (audience prosody, pitch/swing computer vision, and scoreboard events) to trigger sponsor placements on emotional peaks. Over the tournament: 0.8-second average trigger latency, 327 high-emotion peaks detected and monetized, 2.4× higher contextual relevance versus traditional inning-break placements, 100% advertiser satisfaction in post-season survey, and zero viewer complaints — the main action area was never obscured.
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