MARQUEE GRAPHICS · CG & TICKER ENGINE
Data-driven
real-time CG engine.
Marquee Graphics binds RSS, XML, and JSON feeds — news, markets, weather, scores — through multilingual templates and composites onto the broadcast output in real time. A complete replacement for legacy CG hardware.
RSS
XML / JSON real-time feeds
8
Graphics layers
0
Manual data entry
24/7
Auto-updating
WHY NOW
From CG hardware and manual data entry to API-driven graphics,
this is the engineering shift for the CG room.
Traditional CG depends on dedicated hardware boxes plus operators typing in tickers; news, weather, and markets need someone on shift copying and pasting. Any update lag is audience attrition. Marquee Graphics moves data-driven CG into the server: API / RSS pulls the feed, templates render in real time, news / market / weather / score tickers go on air automatically.
LEGACY · TRADITIONAL CG
Hardware boxes + manual ticker entry
Dedicated CG hardware over SDI; operators type tickers manually; news, weather, markets need shift coverage; multi-channel needs multiple machines; template updates done offline.
MARQUEE GRAPHICS · POINT MEDIA TECH
Data-driven + multi-layer compositing
RSS / XML / JSON real-time ingestion; 8 graphics layers composited; multilingual templates (EN, ZH, JA, KO, AR); multi-channel parallel; hot-reload templates; API-driven schedule and synchronised triggers with Playout.
CAPABILITIES · THREE LAYERS
Three capability layers, threaded into one
data-driven CG line.
Data sources → template rendering → on-air integration. Each layer can be evaluated independently, licensed by channel count, and scaled later.
Multi-source data integration
Compatible with RSS feeds, XML, JSON, CSV, and REST API; news, markets, weather, scores, social comments — refresh frequency configurable from seconds to hours; falls back to last cache on data anomalies.
- RSS / XML / JSON / CSV
- REST API webhooks
- Configurable refresh rate
- Anomaly fallback
Templates & multilingual
HTML5 / CSS / SVG template engine; English, Mandarin, Japanese, Korean, Arabic (RTL); mixed text/graphics, icons, lower thirds, L-shape; up to 8 layers composited; hot-reload templates without restart.
- HTML5 / CSS / SVG engine
- Multilingual + RTL
- 8 layers composited
- Hot-reload templates
On-air integration & scheduling
Standard REST API to Playout, Master Control, and Caster streaming; schedule-triggered or manual override; emergency tickers pushed in one click; multi-channel parallel with per-channel templates.
- Playout / Master / Caster integration
- Scheduled + manual override
- Emergency ticker push
- Multi-channel parallel
WORKFLOW
From data source to on-air ·
API-driven CG flow.
Marquee Graphics connects data sources, the template engine, on-air systems, and emergency push — automating the whole CG pipeline.
FIGURE 01 · CG engine end-to-end (DATA → TEMPLATE → MARQUEE → PLAYOUT → AUDIENCE)
SPECIFICATIONS
Engineering specifications.
Full spec sheet and technical assessment available on request.
| Data sources | RSS · Atom · XML · JSON · CSV · REST API webhooks · refresh rate from seconds to hours |
|---|---|
| Template engine | HTML5 / CSS3 / SVG / Web Animation API; hot-reload templates without restart |
| Multilingual | EN, ZH, JA, KO, AR (RTL) and full Unicode; automatic font fallback |
| Layer count | Up to 8 simultaneous layers per channel; lower thirds, L-shape, tickers, sponsorship bars, bugs |
| Integration | Standard REST API · Playout / Master Control / Caster triggers · webhook push |
| Output | SDI overlay · NDI output · HTML5 transparent (OTT subtitles) · SMPTE ST 2110 |
| Licensing | Per channel and feature module; modular expansion; perpetual + annual maintenance |
HOW TO START
Three steps, from evaluation to go-live.
Request a trial
Submit the contact form. Our sales team responds within one business day and schedules a call with a solution architect.
Integration assessment
A solution architect reviews your existing broadcast architecture and confirms data source ingestion and template design requirements.
Deployment and go-live
After configuration we run acceptance testing (template rendering, data refresh, Playout integration) and transition into production.
READY?
Ready for tickers
that run themselves?
Book a demo and watch data flow from RSS feed straight onto the on-air signal.
FAQ
Frequently asked questions.
What data sources does Marquee Graphics support for CG overlay?
Marquee Graphics supports RSS, XML, and JSON data sources, enabling real-time ingestion of news, market data, weather, and other dynamic feeds. Content is rendered through configurable templates and composited onto the broadcast output.
How does Marquee Graphics compare to manual CG operation?
Marquee Graphics supports automated scheduling and live data binding, so ticker content updates without operator input. Multiple channels run concurrently from a single system, significantly reducing CG operator headcount.
Can Marquee Graphics integrate with an existing playout infrastructure?
Yes. Marquee Graphics exposes standard APIs that integrate with playout automation, Master Control, and related broadcast systems, synchronizing CG content with the on-air rundown.
How is Marquee Graphics licensed?
Marquee Graphics is licensed per channel and by feature module, with flexible scaling options. Contact a sales consultant for a detailed quote based on your on-air CG requirements.
What are the system requirements for Marquee Graphics?
Marquee Graphics runs on standard servers or workstations under Linux or Windows. Exact hardware sizing depends on channel count and graphics complexity — our solution architects will help you specify the right configuration.
How do I evaluate and trial Marquee Graphics?
Submit the contact form. Our sales team responds within one business day and schedules a call with a solution architect to assess requirements and arrange a trial.
What is the difference between a traditional CG and Marquee Graphics? Can it replace legacy CG hardware?
A traditional Character Generator (CG) is primarily used to composite static or simple animated graphics onto the broadcast output. Marquee Graphics covers all traditional CG functionality and extends it with tickers, data-driven real-time graphics (weather, markets, scores), and multi-layer graphics compositing. External data sources can drive CG content automatically through the API, fully replacing dedicated CG hardware with greater flexibility and automation.