COMMERCIAL DETECTION · AI AD MONITORING
Millisecond detection.
Every break is overlay revenue.
Point Media Tech Commercial Detection is an AI ad-recognition engine for broadcasters. Video fingerprint plus audio fingerprint matching, 99.2% accuracy, sub-second triggers for overlay signals or SCTE-35 cues. 64 channels per host. End-to-end replacement for manual ad monitoring.
99.2%
Detection accuracy
<1s
Trigger response
64CH
Channels per host
AI
Fingerprint engine
WHY NOW
From one operator per TV in a wall of monitors
to AI fingerprint matching is a step change in ad monitoring.
Legacy ad monitoring: one operator watches one TV and presses a cue button. 64 channels means 24 operators on three rotating shifts. Each missed break is tens of thousands in lost overlay revenue; missed regional rights overlays violate contracts; competitor tracking happens with paper notes. Commercial Detection moves the entire pipeline onto AI: video feature points plus audio fingerprints match against an ad database in real time, triggers overlay or SCTE-35 cues in under one second, runs 64 channels per host at 99.2% accuracy, and produces competitor-tracking reports automatically.
LEGACY · MANUAL MONITORING
Operators watching, manual cues, missed overlays
One operator per channel; fatigue plus 2-5 second reaction time; nights and weekends at premium pay; 64 channels means 24 operators on three shifts; missing breaks costs tens of thousands a day; competitor tracking by hand.
COMMERCIAL DETECTION · AI MONITORING
AI fingerprint match, ms-level trigger, automated reporting
Video features + audio fingerprints matched in real time; 99.2% accuracy; under one-second trigger to overlay / SCTE-35 cue; 64 channels per host; 24/7 unattended; competitor airing reports auto-generated.
CAPABILITIES · THREE LAYERS
Three layers, one continuous
ad monitoring pipeline.
Fingerprint matching → real-time triggering → reporting. Each layer is sized independently, licensed by monitored channel, and extensible as you grow.
AI fingerprint matching · Fingerprint Matching
Video feature points (SIFT / deep-learning embeddings) combined with acoustic fingerprints; the ad database refreshes daily; new ads are ingested within five minutes; variant cuts (re-edits, redubs) are clustered automatically.
- Video + audio dual fingerprints
- Daily ad-database refresh
- New ads ingested in 5 minutes
- Variant cut auto-clustering
Real-time trigger engine · Real-time Trigger
Trigger latency under one second; outputs overlay GPI / Tally; emits SCTE-35 cues to SSAI; webhooks notify scheduling systems; 64 channels per host; multi-bitrate signals processed in lock-step; manual override supported.
- < 1 second trigger latency
- Overlay GPI / Tally output
- SCTE-35 cue generation
- 64 channels per host
Reporting & integration · Monitoring & Reporting
Real-time airing dashboards; competitor tracking reports (who aired what, when); overlay execution logs; REST API and webhooks integrate with Ad Insertion, scheduling, and finance systems; monthly revenue summaries.
- Real-time airing dashboard
- Competitor tracking reports
- Overlay execution logs
- REST API + webhooks
WORKFLOW
Ad detection bridges monitoring to revenue —
signal in; overlay and reports out.
Commercial Detection translates ad segments inside the signal into trigger-able, measurable events. The process is real time, accurate, and auditable.
FIGURE 01 · AD MONITORING WORKFLOW (SIGNAL → FINGERPRINT → MATCH → TRIGGER → REPORT)
SPECIFICATIONS
Engineering specifications.
A full spec sheet and live engineering walkthrough are available on request.
| Input signals | SDI / HDMI / IP (SRT / RTMP / HLS / DASH) · offline files (MXF / MP4 / TS) · 1080p / 4K |
|---|---|
| Detection performance | Accuracy 99.2% (standard scenes) · trigger latency < 1 second · video features + audio fingerprints |
| Concurrency | 64 channels per host · linear scale-out · GPU acceleration · multi-card distribution |
| Ad database | Daily auto-refresh · new ads ingested in 5 minutes · variant cut clustering · custom private libraries |
| Output integration | Overlay GPI / Tally · SCTE-35 cues · REST API · webhooks · bidirectional Ad Insertion / scheduling |
| Reporting | Real-time airing dashboard · competitor tracking · overlay execution logs · monthly revenue · CSV / API export |
| Licensing | Licensed by monitored channel; on-demand scaling; software license + annual maintenance |
HOW TO START
Three steps, from evaluation to production.
Request a trial
Submit the contact form. A sales engineer will respond within one business day to schedule a consultation.
Integration assessment
Our solutions engineer reviews channel count, signal interfaces, and overlay / scheduling integration, and plans GPU configuration plus ad-database ingestion.
Deploy and go live
After ad-database build-out and GPI / Tally connection, we run acceptance tests against live overlay accuracy and phase the rollout to keep existing monitoring running.
READY?
Ready to make sure
no ad break ever slips again?
Book a demo and see what AI does — replacing 24 operators with a single host.
FAQ
Frequently asked questions.
Which input formats does Commercial Detection support for ad detection?
Commercial Detection supports both live streams (SDI, HDMI, IP) and offline files (MXF, MP4, TS), with a single node monitoring up to 64 channels concurrently.
What advantages does automated Commercial Detection offer over manual monitoring?
Using AI video fingerprint matching, Commercial Detection achieves 99.2% accuracy and triggers overlay signals in under one second, eliminating the latency and misses of manual monitoring while significantly reducing per-channel cost.
Can Commercial Detection integrate with an existing ad playout system?
Yes. Commercial Detection exposes standard API and Webhook interfaces that integrate with ad playout systems, SCTE-35 Ad Insertion, and reporting tools to build an end-to-end automated ad-monitoring workflow.
How is Commercial Detection licensed?
Commercial Detection is licensed by the number of monitored channels, with on-demand scaling available. Contact a sales engineer for a custom quote based on your monitoring requirements.
What system requirements are needed to run Commercial Detection?
Commercial Detection requires GPU compute for AI inference and runs on Linux. Exact specifications depend on channel count and resolution; a solutions engineer will size the optimal configuration.
How can I evaluate Commercial Detection?
Submit the contact form and a sales engineer will respond within one business day to scope monitoring requirements and arrange a proof-of-concept.