About Point Media Tech:
a broadcast team from the control room
Point Media Tech (端點科技) is a Taiwan broadcast software company. Its founding team came from master control rooms, OB vans and machine rooms, with 10+ years of broadcast technology experience. Nineteen products cover ingest, playout, MAM, ad insertion, signal monitoring and OTT delivery for broadcasters, cable operators and OTT services.
Hand repetitive playout work
to AI and automation
Point Media Tech's mission is to automate the repetitive manual work in playout, advertising and monitoring. Broadcast has moved through two shifts in twenty years, analog to digital and SDI to IP (SMPTE ST 2110); AI automation is the next one underway.
Master control engineers should not spend a shift on manual tape swaps, eyes-on monitoring and reconciling as-run logs. The system takes that work, and people keep the judgment calls: emergency breaks, source faults and live decisions on a sports break.
20Products on one signal model
3Product lines
10+Years in broadcast
99.9%Uptime commitment
Built by engineers who came
out of the master control room
Grounded in the broadcast floor
Point Media Tech's founding team came from front-line broadcast engineering, working in master control rooms, OB vans and machine rooms. Which workflows eat engineer hours, and which risks hide where systems meet, is what the team saw on site, and it is where every product design starts.
From point tools to a full product line
Point Media Tech started with single pain points: more stable playout and more accurate ad insertion. From there it grew three product lines, channel operations and MAM, ads and monetization, and quality and delivery, and became a Taiwan-based team covering the full broadcast workflow.
AI-native for the next decade
Since the early 2020s Point Media Tech has put AI in the product core: speech-to-text captioning (STT), AI program scheduling, sports-moment ad insertion and commercial detection. The approach is not to bolt AI onto existing systems but to redesign the workflow so automation is the default.
We chose the hard problems
Point Media Tech's difference is broadcast domain knowledge, not just software: signal flow, playout timing and broadcast regulation (such as NCC caption and advertising rules) are handled at the design stage.
Broadcast DNA
Point Media Tech's engineers know software and also SDI, SMPTE ST 2110, SCTE-35 and HLS. That vocabulary is built into the product design, so talking to a customer's engineering team needs no translation.
AI-native architecture
Point Media Tech designs AI into the system core from the start, not as a retrofitted plugin: model inference and signal processing run inside the same compute framework.
A complete product ecosystem
From ingest and playout to transcoding, monitoring and ad monetization, Point Media Tech's 22 products share one signal model and asset structure, with no third-party integration layer between product lines. When a customer takes content to its own OTT service or FAST channel, it still runs on the same engine proven in 24/7 linear playout.
Local support, on site
Point Media Tech is a Taiwan-based team offering Chinese-language technical support and on-site response. Broadcast faults rarely wait for office hours, and the support team is built around that.
- SDI
- SMPTE ST 2110
- SCTE-35
- HLS / DASH
- Viewer
Three principles
we build on
- Stability before features
- Playout environments do not tolerate experimental software. Every Point Media Tech product passes internal stress testing before it enters a customer's playout chain; we would rather ship a quarter late than ship an unstable release.
- Keep the complexity in the design
- A usable broadcast system is one operators and engineers do not have to think about. Complexity should be absorbed at the design stage, not pushed onto the people running it.
- Customer problems are our problems
- Many Point Media Tech features trace back to a customer call in the early hours. The people on shift often understand the real requirement better than the design document.
Three product lines, full broadcast workflow
- Channel OperationsKaster Playout, Media Asset Manager, Smart Ingest and AI Program Scheduler: the full workflow from content ingest to transmission, automated.
- Ads & MonetizationCommercial Detection, SCTE-35 Ad Insertion, SSAI, FAST and ScoreCast AD sports advertising: every ad break can be sold, served and reconciled.
- Quality & DeliveryLive QC Monitoring, Multiviewer, Caster internet transport and Broadcast Encoder: stable signal delivery to every platform.
Talk to a team
from the control room
Point Media Tech's technical advisors can start from a single-product question or help plan full-workflow automation, beginning with your current signal flow and equipment.