Put your sponsor
in the moment, not in the break.

WHY NOW

Three curves crossed in the last 24 months —
the cost floor of live innovation just dropped by an order of magnitude.

Three curves crossed in the last 24 months. AI scene and emotion detection moved from second-scale to sub-second latency, accurate enough to drive on-air decisions rather than just post-game highlight cuts. Real-time captioning crossed the readability threshold across forty-plus languages, including the long-tail dialects regional broadcasters actually serve. And SRT- and RIST-based public-internet contribution proved itself, repeatedly, on tier-1 sports and breaking news — not as a backup path, but as the primary one. The cost floor of live innovation just dropped by an order of magnitude, and the engineering risk dropped with it.

For live production directors and league media teams, that changes two things. First, capabilities that used to require an Olympics-grade truck — virtual signage compositing, multilingual live captions, dense multiview monitoring at scale — are now software and GPU on commodity racks, deployable as side-chain to the existing SDI plant rather than as a rip-and-replace. Regional networks, league-owned production, and esports producers can ship them without rebuilding the MCR or retraining the operations team. Second, your sellable inventory is no longer capped by the physical signage in the venue or the slots in the rundown. Virtual placements at the emotional peak of the broadcast — and the multilingual reach that captions unlock — are net-new line items on the rate card, with measurable context-precision metrics that buyers can underwrite.

Regulation is pushing in the same direction. Caption accessibility mandates across the EU, North America, and parts of APAC have moved real-time captioning from a "premium" feature to baseline compliance. The window where "we'll do it next season" was a safe answer has closed. The teams shipping now are setting the reference architecture the rest of the market will be benchmarked against.

CASE STUDY · WEIRAI TV × 2026 WBC

"Your brand shows up in the second the entire country stands up and cheers. That's no longer a pitch — it's a measurable, data-backed delivery."

— Weirai Television, Ad Sales Group

Weirai Television deployed ScoreCast AD across its 2026 World Baseball Classic broadcast. The system listened to crowd audio, scoreboard feeds, and on-field computer vision in parallel, then composited sponsor inventory into virtual sideline placements at strikeouts, scoring plays, and other peak-emotion beats — without obstructing the action. Across the run: 327 high-emotion nodes detected, 0.8s average trigger latency, 2.4× higher contextual precision than traditional inning-break ads, 100% advertiser satisfaction, zero viewer complaints.