SCORECAST AD · AI VIRTUAL ADVERTISING FOR LIVE SPORTS
Every stoppage. Every substitution.
Captured as ad inventory.
Point Media Tech ScoreCast AD is an AI ad-trigger engine purpose-built for live sports. Computer vision analyzes the feed, detects stoppages, dead balls, and substitutions in under 50 ms, and fires SCTE-35 cues plus virtual ad replacement on perimeter boards. Every second of the game is monetizable.
<50ms
Event detection latency
4+
Mainstream sports
AI
Computer vision engine
SCTE-35
Auto cue trigger
WHY NOW
From operators monitoring breaks by hand
to AI event detection — a step change in sports monetization.
Legacy sports advertising: a control-room operator watches the live feed for ad windows — soccer halftimes, basketball timeouts, pitching changes. A 90-minute match has 30+ chances. Operator fatigue and a 1-2 second delay mean five to ten ad breaks slip every game. In championship tournaments, the missed inventory is paid airtime walking out the door. ScoreCast AD moves the entire pipeline onto AI: computer vision analyzes the SDI feed in real time, detects stoppages, dead balls, substitutions, and goals; emits an SCTE-35 cue to the SSAI within 50 ms; and triggers virtual ad replacement on perimeter LED boards. Nothing slips.
LEGACY · MANUAL TRIGGERING
Operator monitoring, manual triggers, missed inventory
A control-room operator watches for breaks; fatigue plus a 1-2 second reaction time leaks 5-10 ad opportunities per match; advertiser commitments for marquee tournaments slip; running multiple matches means multiple operators — high cost, uneven quality.
SCORECAST AD · AI SPORTS TRIGGER
AI event detection, millisecond triggers, virtual ads
Computer vision detects in-game events in real time; SCTE-35 cues fire within 50 ms; perimeter LED virtual ad replacement fires in lockstep; multi-match concurrency without quality loss; ad capture rate approaches 100%; CPM rises with marquee tournaments.
CAPABILITIES · THREE LAYERS
Three layers, one continuous
sports advertising pipeline.
Event detection → ad triggering → virtual replacement. Each layer is sized independently, licensed by sport and channel, and extensible as you grow.
AI event detection · Event Detection
Computer vision analyzes SDI / IP feeds in real time; detects stoppages, dead balls, substitutions, goals, fouls, and ad-cue events; soccer / basketball / baseball / tennis ship with their own trained models; pace can be tuned per tournament; GPU inference latency under 50 ms.
- Stoppage / dead ball / sub / goal
- Soccer / basketball / baseball / tennis models
- Per-tournament pace tuning
- < 50 ms detection latency
Ad trigger & integration · Ad Trigger
Generates SCTE-35 cues for SSAI / Ad Insertion; REST API and webhooks integrate with the control room; trigger priority and cooldown windows are tunable; events map to ad inventory; operators can manually override.
- SCTE-35 cue generation
- Control-room REST / webhooks
- Event → inventory mapping
- Operator manual override
Virtual advertising · Virtual Advertising
Dynamic detection of perimeter LED ad zones; on-camera screen-region replacement; different regions see different advertisers; correct depth occlusion (players / ball) preserved; multi-bitrate output stays in sync.
- Perimeter LED replacement
- Region-personalized ads
- Correct occlusion depth
- Multi-bitrate sync output
WORKFLOW
Sports advertising is a bridge from gameplay to revenue —
millisecond capture, automatic trigger.
ScoreCast AD translates in-game events into ad-trigger signals, then routes them to SSAI and virtual ad systems — real time, accurate, measurable.
FIGURE 01 · SPORTS ADVERTISING WORKFLOW (FEED → DETECT → CLASSIFY → TRIGGER → DELIVER)
SPECIFICATIONS
Engineering specifications.
A full spec sheet and live engineering walkthrough are available on request.
| Sports supported | Soccer · basketball (NBA / FIBA) · baseball (MLB / NPB / CPBL) · tennis · custom sport models on request |
|---|---|
| Event recognition | Stoppage · dead ball · substitution · goal / score · foul · coach timeout · ad-cue events · custom events |
| Detection performance | Detection latency < 50 ms · accuracy ≥ 95% (standard lighting) · multi-camera cross-validation |
| Input signals | SDI / NDI / SRT / RTMP · 1080p / 4K · multi-stream concurrency · multi-camera fusion |
| Output integration | SCTE-35 cues · REST API · webhooks · SSAI / Ad Insertion · control-room GPI / Tally trigger |
| Virtual advertising | Perimeter LED replacement · on-camera screen regions · region-personalized · correct occlusion depth · multi-bitrate sync |
| Licensing | Licensed by sport and channel; per-season or long-term contracts; software license + annual maintenance |
HOW TO START
Three steps, from evaluation to production.
Request a trial
Submit the contact form. A sales engineer will respond within one business day to schedule a consultation.
Integration assessment
Our solutions engineer reviews sport types, camera specs, and the control-room architecture, and plans GPU configuration plus ad-trigger integration.
Deploy and go live
After tuning AI models to match tournament pace and connecting to the control room, we run acceptance tests against live footage and phase the rollout to keep existing sports ad operations running.
READY?
Ready to make every
second of the game monetizable?
Book a demo and see what AI does in 50 ms — turning a substitution into an ad break.
FAQ
Frequently asked questions.
How does ScoreCast AD detect the right moment to trigger an ad?
ScoreCast AD uses AI computer vision to analyze the live broadcast feed and automatically detect stoppages, dead balls, substitutions, and other ad-break opportunities. Triggers fire in under 50 ms so no monetization window is missed.
What advantages does ScoreCast AD deliver over manual ad-break workflows?
ScoreCast AD fully automates the ad-insertion pipeline and eliminates the missed opportunities that come with operator fatigue. AI reacts faster than a human monitor, captures more inventory, and lifts overall sponsorship yield.
Which sports does ScoreCast AD support?
ScoreCast AD supports soccer, basketball, baseball, tennis, and other mainstream sports. The AI models can be tuned to the pace and structure of each sport for optimal event detection.
How is ScoreCast AD licensed?
ScoreCast AD is licensed by sport and channel count, with per-season and long-term contract options. Contact a sales engineer for a quote sized to your tournament and broadcast schedule.
What system requirements are needed to run ScoreCast AD?
ScoreCast AD requires GPU compute for real-time AI inference and runs on Linux. Exact specifications depend on concurrent channel count and event resolution — a solutions engineer will size the optimal configuration.
How can I evaluate ScoreCast AD?
Submit the contact form and a sales engineer will respond within one business day to scope your sports-advertising requirements and schedule a proof-of-concept.