SCTE-35 AD INSERTION · DYNAMIC SSAI
SCTE-35. SSAI.
Every break is a frame-accurate revenue engine.
Point Media Tech Ad Insertion is a dynamic ad insertion platform built for OTT and broadcast. SCTE-35 cue detection, server-side stitching, and VAST / VMAP programmatic integration. Every ad break frame-accurate; every stream personalized.
SCTE-35
Ad marker standard
SSAI
Server-side stitching
VAST/VMAP
Programmatic ready
N×
Linear channel scale
WHY NOW
From client-side ad calls and ad-blocker losses
to SSAI is a step change in monetization.
Legacy ad insertion: the player makes a VAST request from the client; 10-30% of impressions are blocked by ad blockers; ads and program are different streams, so cuts black out the screen for two seconds; fill rates sit below industry benchmarks; CPMs cannot grow. Ad Insertion moves the entire pipeline server-side: SCTE-35 cues are detected automatically, SSAI stitches ads into the stream before the player ever sees it; viewers experience zero seam; ad blockers cannot intercept; fill rates approach 100%; personalization lifts CPM in lockstep.
LEGACY · CLIENT-SIDE (CSAI)
Ad calls, ad blockers, blackout cuts
Player issues VAST request from the client; 10-30% of impressions blocked; ads served from a separate stream; two-second blackouts on cut; fill rate 50-70%; CPM capped by measurable impressions.
SSAI · SERVER-SIDE
SCTE-35 cues, seamless stitching, frame-accurate
SCTE-35 cues detected or generated automatically; SSAI stitches ads into program at origin; the viewer sees a single stream; ad blockers cannot intercept; fill rate approaches 100%; CPM climbs with personalized targeting.
CAPABILITIES · THREE LAYERS
Three layers, one continuous
dynamic ad monetization pipeline.
SCTE-35 detection → SSAI stitching → programmatic integration. Each layer is sized independently, licensed by channel and event volume, and extensible as you grow.
SCTE-35 cue detection & generation · SCTE-35 Cue
Detects existing SCTE-35 cues in SDI / IP streams (cue-out / cue-in / break_duration); generates cues actively where the source has none (paired with Commercial Detection AI); writes cues at HLS / DASH segment boundaries; frame-accurate, drift-free.
- SCTE-35 cue-out / cue-in
- Active cue generation (AI)
- HLS / DASH segment alignment
- Frame-accurate, zero drift
SSAI server-side stitching · Server-Side Stitching
Stitches ads and program at origin / packager; same codec, same bitrate ladder, same packaging; viewers see a single stream; ad blockers cannot intercept; cuts are seamless; multi-bitrate adaptive playback stays in sync end-to-end.
- Origin / packager stitching
- Same codec + bitrate ladder
- Ad-blocker proof
- Seamless cut transitions
Programmatic integration · Programmatic Integration
VAST / VMAP ad tags; integration with Google Ad Manager, Magnite, FreeWheel, PubMatic; personalized targeting (IP / device / geo / behavior); fill-rate and CPM dashboards in real time; ad logs and revenue reports.
- VAST 4.x / VMAP 1.0
- GAM / Magnite / FreeWheel
- Personalized targeting
- Fill rate + CPM dashboards
WORKFLOW
Ad insertion is the bridge from content to revenue —
stream in, personalized stream out.
Ad Insertion translates SCTE-35 cues into ad events and stitches them server-side. The process is real-time, accurate, and measurable.
FIGURE 01 · DYNAMIC AD INSERTION WORKFLOW (STREAM → CUE → AD DECISION → SSAI → DELIVER)
SPECIFICATIONS
Engineering specifications.
A full spec sheet and live engineering walkthrough are available on request.
| SCTE-35 support | cue-out / cue-in · break_duration · segmentation_descriptor · upid · active cue generation (AI ad detection) |
|---|---|
| Input signals | SDI / NDI / SRT / RTMP / HLS / DASH origin · MPEG-TS · multi-stream concurrency |
| Ad protocols | VAST 2.0 / 3.0 / 4.x · VMAP 1.0 · integrations with GAM / Magnite / FreeWheel / PubMatic · custom ad servers |
| SSAI stitching | Origin / packager-layer stitching · same codec + bitrate ladder · CMAF / HLS / DASH · multi-bitrate adaptive |
| Personalization | IP / geo / device / OS / behavior · creative rotation · A/B testing · cross-device identity |
| Monitoring & reporting | Fill rate · CPM · ad logs (VAST tracking) · real-time dashboards · OpenRTB log export |
| Licensing | Licensed by streaming channels and ad-insertion event volume; software license + annual maintenance; cloud or on-premise |
HOW TO START
Three steps, from evaluation to production.
Request a trial
Submit the contact form. A sales engineer will respond within one business day to schedule a consultation.
Integration assessment
Our solutions engineer reviews your stream architecture, ad-server integration, and monetization strategy, then plans cue sources and SSAI placement.
Deploy and go live
After ad-server integration and creative onboarding, we run acceptance tests (fill rate, cut smoothness) and phase the rollout to protect existing ad operations.
READY?
Ready to make every ad break
frame-accurate revenue?
Book a demo and see what SSAI does to fill rate — from 60% to 95%.
FAQ
Frequently asked questions.
How does SCTE-35 Ad Insertion support the SCTE-35 standard?
SCTE-35 Ad Insertion fully supports the SCTE-35 ad marker standard. It identifies cue points in the stream, delivers frame-accurate ad replacement, and is deployed across cable, satellite, and OTT platforms.
What are the advantages of automated ad insertion over traditional workflows?
SCTE-35 Ad Insertion uses Server-Side Ad Insertion (SSAI) to stitch ads seamlessly into program content for a better viewer experience. Personalized ad delivery typically delivers a significantly higher CPM than traditional linear advertising.
Can SCTE-35 Ad Insertion integrate with an existing OTT playout system?
Yes. SCTE-35 Ad Insertion supports standard VAST/VMAP ad tags and integrates with mainstream ad servers and OTT platforms. It also interoperates with Commercial Detection and ScoreCast AD to build a complete monetization ecosystem.
How is SCTE-35 Ad Insertion licensed?
SCTE-35 Ad Insertion is licensed by the number of streaming channels and ad-insertion event volume, with flexible plans available. Contact a sales engineer for a custom quote based on your broadcast requirements.
What system requirements are needed to run SCTE-35 Ad Insertion?
SCTE-35 Ad Insertion deploys on standard server hardware running Linux. Exact specifications depend on the number of concurrent streams and ad-insertion frequency. A solutions engineer will size the optimal configuration.
How can I evaluate SCTE-35 Ad Insertion?
Submit the contact form and a sales engineer will respond within one business day to scope requirements and schedule a proof-of-concept.