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New · Second-screen interaction for TV and FAST channels

Beyond the ad break,
the programme earns.

Cue pushes product, vote and sponsor cards to viewers' phones in step with the picture as a programme airs. Keep your playout and provide the schedule; the revenue from every segment appears in your back office in real time.

See it liveHow Cue works

Cue

Pro Baseball · Bottom 7th

Synced with your TV

Guess the result

This at-bat: what happens?

  • Hit
  • Home run
  • Walk
  • Out

Revealed together with your TV

As seen on air · the crowd is waving it

Home-team cheer towel

US$ 19.90

Add to cart

Cue back office7th · Lucky 7

Purchases 128Illustrative

Interface illustration: a Cue card on a viewer's phone and a live back-office reading. Figures are illustrative.

We come from
the control room.

Point was founded by people from master control rooms, OB vans and machine rooms. We know signal flow, playout timing and broadcast regulation, so every product follows broadcast rules from day one.

About Point
Rows of server racks in a machine room
Broadcast DNA
Our engineers speak SDI, SMPTE, SCTE-35 and HLS. Broadcast needs no translation.
One architecture
Ingest, playout, transcoding, monitoring and ads, with no third-party integration layer.
A 24/7 playout engine under OTT
Your OTT service runs on the same engine proven in 24/7 linear broadcast.
Local team, AI-native
A Taiwan-based team with fast on-site response; STT, AI scheduling and sports ads sit in the core.

Built for the
whole broadcast chain.

Three product lines cover channel operations, monetization and delivery, all extending from one signal model.

Channel Operations & MAM

From content arriving to signal on air: ingest, transcoding, QC, asset search, scheduling and playout, automated in one system.

Explore the line

Ads & Monetization

From the SCTE-35 break to stitching in the stream: one break, different ads for different audiences, every impression accounted for.

Explore the line

Illustrative: MAM and SCTE-35 / SSAI; Kaster View is a product screenshot

Playout.
Master control on one screen.

Rundown, timeline, SCTE-35 cues, graphics and source redundancy, managed on one screen. Connecting systems needs no adapter layer.

Explore Playout

Illustrative: Point Playout master control

Frame-accurate SCTE-35

Mark ad breaks on the playout timeline and hand cues to downstream SSAI and programmatic systems.

Loudness and picture faults, alarmed live

LiveQC watches for black frames, audio faults and caption errors 24/7, so problems are handled before viewers notice.

Source redundancy, built into master control

Master Control combines multi-source switching, emergency override and source redundancy.

22 products.
One signal model.

From the first point of ingest to delivery on OTT, every stage has a matching product, and all of them share one signal model and asset structure.

  1. Ingest & MAM

    Ingest, transcode, file QC, asset search

  2. Playout

    Rundown, playout, switching, graphics

  3. Ad monetization

    SCTE-35 breaks, contextual ads, SSAI, FAST

  4. Monitoring

    Black frames, loudness, multiview

  5. Delivery & OTT

    Encoding, internet transport, your own OTT

Markets we serve

All solutions

Field results

Two live deployments. Client names are withheld under contract.

A major sports channel

2026 World Baseball Classic coverage · ScoreCast AD

High-emotion moments detected
327
Average trigger latency
0.8s
Contextual precision vs. inning-break ads
2.4×

Source · customer case, system logs during the broadcast

Read the full case

A cable TV operator

Hotel IPTV · Encoder, File Transcoder, Caster

System availability
99.97%
Channel switch latency
< 1s
New hotel activation
2working days
Machine-room staffing
−60%

Source · customer case, post-launch operations data

Let's talk.

Tell us about your current architecture and the problem you want to solve, and Point engineers will demo on your own workflow.

Book a demo[email protected]

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