White-label OTT platform build:
web, mobile and TV, all under your brand.
Point Media Tech's white-label OTT platform build is a web, mobile and TV streaming service under your brand, domain and store accounts, assembled from modules already running in production. Membership and subscriptions, payments, Widevine / FairPlay DRM, live and VOD scheduling, SSAI ad insertion and reporting are core modules that do not get rewritten, so project effort goes into the layer that is genuinely yours: the information architecture of your content, your brand, and integration with the systems you already run.
What you get after the requirements review is a written plan with the stages, timings and deliverables set out — not a single-number quote.
3 clientsWeb, mobile and television delivered together
1 back officeMembership and content, shared by all three
14 endpointsFour of them inside the standard scope
19 productsAll built in house, not bought in and glued
5 stagesReview to launch, each one signed off
24／7Monitoring and standby cover through the season
Shipping the app is not done.
Seeing where the money came from is.
Point Media Tech's OTT operator console puts revenue, fees and reconciliation state for every payment channel in one table. In the illustrated interface the console sits beside the app it runs: five payment channels, each with its own fee and reconciliation state — including the twelve transactions that have not matched yet.
Our systems are in Taiwan's playout rooms.
Point Media Tech systems run at Taiwanese broadcasters, cable operators and sports production facilities. Most of our contracts do not allow a wall of customer logos, so what follows is the kind of operation we have deployed into, and one number backed by a full case study.
- Terrestrial and satellite broadcasters
- Cable system operators
- Sports rights and live production
- Hotel and public-venue distribution
- Channel agencies and content owners
- Enterprise internal video
The same underlying delivery stack reached 99.97% system availability in a Taiwanese cable operator's hotel IPTV project. The detail and the full case are in broadcast DNA and the hotel IPTV case further down.
Fourteen endpoints.
Four of them are standard scope.
Point Media Tech's white-label OTT platform covers 14 endpoints, and four of them — web, iOS, Android and Android TV — are standard scope. Here they are in three tiers: standard scope, what is covered alongside it, and what needs to be planned separately. The native apps and the web front end share one back office, one membership system and one set of payments.
Standard scope
Inside the quote, all four signed off together
- Web browsersChrome, Edge and Firefox on recent versions, Safari on macOS and iOS, responsive mobile web
- iOSiPhone and iPad, iOS 15 and above, landscape layout tuned for tablet
- AndroidPhone and tablet, Android 8.0 and above, picture-in-picture and background playback
- Android TV9.0 and above, a ten-foot interface designed around remote-control focus
Included
Covered by the same delivery, at no additional cost
- Google TVThe same application as Android TV, submitted together
- ChromecastCast from the mobile client to the television, resuming across devices
- AirPlayCast from the iOS client to supported devices
- Smart TV browsersBasic playback, not a remote-optimised interface
On request
Technically available, planned and quoted separately
- Apple TV (tvOS)A separate native application and store account
- Samsung TizenSamsung smart TV application
- LG webOSLG smart TV application
- Telco set-top boxesPackaged to the operator's specification
- In-vehicle and public venueContext-specific interface and entitlement rules
- Third-party syndicationContent delivered out to other platforms
A ten-foot interface is not a web page scaled up. The focus ring has to read from three metres away, the minimum type size has to be legible across a living room, the number of remote presses from home screen to playback has to be counted, and the back button has to behave consistently. All of that is settled in the clickable prototype at stage two, not discovered during development.
These modules are not bought in and glued together.
They are our own product lines.
The acquisition, transcoding, media asset, advertising and monitoring modules in Point Media Tech's OTT platform come from Point Media Tech's own product lines. Its 19 products share one signal model and asset structure, with no third-party integration layer between lines, so building an OTT platform means connecting modules that already run in broadcasters' facilities rather than integrating somebody else's components. When something breaks, from signal acquisition through transcoding and distribution to the player, whichever layer it is in, it is still the same team.
Getting video to every screen, reliably
One set of programme records and entitlements, consumed by all three clients. Player integration, resume points and quality switching are not rebuilt once per client.
- HD and 4K playback
- HLS / DASH adaptive bitrate
- Resume across devices
- Multi-language subtitles (WebVTT) and audio tracks
- Offline download within the licence window
- Picture-in-picture and background playback
- Live, catch-up and highlights share one record
Related product: Caster
Kick-off is not a moment to find out
From the signal arriving to packaging, every stage is Point Media Tech's own equipment; distribution below that switches automatically between CDN suppliers. Point Media Tech has run live chains for more than 10 years; this was not learned for an OTT project.
- SDI / SRT / RTMP acquisition
- Real-time transcoding, multi-bitrate output
- Low-latency mode (optional)
- Automatic live-to-VOD recording
- Live highlight clipping
- Multi-camera angle switching
- Multi-CDN routing with automatic failover
- SDI / SRT in
- Transcode
- HLS packaging
- Multi-CDN
- Viewer
Files come in, playable assets come out
Publishing should not depend on somebody transcoding by hand. Files are dropped in and transcoding, thumbnailing, subtitle conversion and metadata all run down one automated pipeline.
- Automatic file transcoding, 100+ formats
- H.264 / H.265 (HEVC)
- ABR ladder output
- GPU acceleration
- Thumbnail and preview extraction
- Subtitle format conversion
- Central library management, search and retrieval
Related products: File Transcoder, MAM, VideoInspector
What the rights holder will ask about
In a licensing conversation nobody wants to see your interface. They want to know how you protect their content. DRM and entitlement rules are applied at content ingest, not retrofitted after launch.
- Widevine / FairPlay multi-DRM
- Token playback authorisation
- Geo-blocking and IP restriction
- Concurrent device limits
- Offline licence expiry
- Windowing and scheduled availability
- Player watermarking
DRM content protection is standard on all three clients.
The ad is in the stream, not beside the player
SSAI stitches the ad into the stream the viewer is already watching. Because the ad and the content are one stream, a blocker sees one stream.
- Server-side ad insertion
- VAST 3 / 4
- Pre-, mid- and post-roll with ad pods
- SCTE-35 ad break signalling
- Live event-triggered insertion
- Fill rate and completion reporting
- Subscription, purchase and advertising in parallel
Related products: SSAI, Ad Insertion, ScoreCast-AD
You need to know within the minute
The whistle goes and everybody opens the app in the same minute. If something breaks in that minute, finding out tomorrow is too late.
- Playback success and rebuffering monitoring
- Error-code classification and automatic alerting
- GA4 and custom event tracking
- Retention and completion reporting
- Subscription conversion and churn analysis
- Broadcast signal quality auditing
- Open APIs to export into your BI
Related products: LiveQC, VideoInspector
Skip it now, add it later without starting over
None of the following is inside the standard scope, but they all sit on the same data layer. Leaving one out of phase one does not mean rebuilding to add it in phase two.
- Low-latency live mode
- Play in-app purchase on television
- Voice search on mobile
- Web push notifications
- Live event-triggered advertising
- FAST channel distribution
- Live scores and fixture data integration
- Telco set-top box packaging
Related products: FAST, ScoreCast-AD
Your editors have to be able to run it themselves,
without filing a ticket to move a rail.
Point Media Tech's OTT back office lets your editorial team handle merchandising, scheduling and entitlements without engineering. After launch, what governs how fast you can operate is whether editors can change today's schedule without filing a ticket.
Drag-and-drop merchandising
Home-page rails, carousels, collection pages and recommendation order are arranged in the back office. Publishing a new window needs no code change and no new store submission.
Standard
Live and VOD share one record
A fixture's live stream, its catch-up and its highlights are one programme with one set of entitlements. You do not maintain three records for three formats.
Standard
Membership, subscription, entitlements
Monthly, annual, per-event and redemption codes run in parallel, integrated with local payment gateways and carrier billing. Entitlement rules are set title by title.
Standard
Open APIs
Programmes, members and viewing records are all exposed over APIs. The data is yours — feeding it into your CRM, BI or ticketing system does not wait on our engineering queue.
Standard
Your brand, not a recoloured template
Stage two delivers a clickable prototype and a design system. The information architecture is designed around your content structure, not a template with the accent colour swapped.
Brand
You choose where it runs
Deployable on AWS, on GCP or in the facility you already operate, and hybrid is supported. Where the data sits is leverage in a conversation with a rights holder.
Enterprise
Four ways to charge, and you can run them all at once.
Point Media Tech's OTT platform runs SVOD subscription, TVOD one-off purchase, AVOD advertising and hybrid models at the same time. All four share the same membership and payment APIs; changing which content is charged for in which way, at what price, with how long a trial, is a setting in the back office after launch — not a code change, and not a second membership system built to support a second revenue stream.
- SVOD
Subscription
Monthly and annual plans, free trial periods, upgrades and downgrades, and retry rules for failed renewal charges. Suited to channel-style content with a steady schedule that brings viewers back.
- TVOD / PPV
One-off purchase and per-event tickets
Rent a single title or buy a ticket to a single fixture, with a configurable viewing window and concurrent device limit. Suited to sport and concerts, where the peak is a one-off and asking for a year-long commitment loses the sale.
- AVOD
Advertising
Ads are stitched into the stream itself with server-side insertion, with pre-, mid- and post-roll and ad pods all configurable. Because the ad and the content are one stream, a blocker sees the same single stream.
- HYBRID
Hybrid
On one platform: free content carries advertising, paid content sits behind the subscription, and a marquee fixture is ticketed separately. The rules are set title by title, not once for the whole service.
Taking money and reconciling it
The web client takes payment directly; mobile and television clients use in-app purchase as the stores require. Orders, refunds and reconciliation reports are queried from the same back office. Cross-border collection and multi-currency are confirmed at the requirements review.
Seeing where the money comes from
Viewing behaviour, subscription conversion and ad impressions land in the same set of reports, with open APIs to export into the BI you already run. Deciding which title is worth renewing rests on that data.
Content comes in, and four layers later
it is in front of the viewer.
Point Media Tech's OTT platform has four layers: content ingest, processing and packaging, the service layer, and the clients. The whole architecture can run in public cloud or in your existing data center, and live and VOD share the same entitlement, payment and analytics flow; none of the four layers is a black box bought from somebody else — each one runs a Point Media Tech product.
- Content IngestTwo ways in, signal and file · SDI / IP signal capture · File upload and watch folder · Program metadata import · Rights and window settings
- Processing and PackagingTranscode once, use on every client · Multi-bitrate transcoding (ABR) · HLS / DASH packaging · DRM encryption · Subtitles and multiple audio tracks
- Service LayerOne set of APIs shared by every client · Membership and entitlements · Payments and subscriptions · Content management (CMS) · Recommendations and search · Ad decisioning · Analytics event collection
- ClientsDesigned per viewing distance · OTT website · iOS / Android apps · Android TV / Google TV · Set-top boxes and smart TVs
| Cloud or on-premise | Deployable on AWS, GCP or your existing data center, with hybrid architectures supported. |
|---|---|
| Multi-CDN delivery | Providers switch automatically by region and load, so a single node failing does not affect playback overall. |
| Open APIs | Programs, members and viewing records are all exposed via API, for connecting your existing CRM and BI. |
Build it yourself and
you will probably hit these five walls.
Self-built OTT platforms most often stall on five things: budget, skills, traffic peaks, three-client development and monetization. These are the five problems Point Media Tech most often finds in the meeting notes when brought in to rescue a project.
The budget does not go where the quote said
Development cost is the starting point, not the total. What eats the budget is repeated specification changes, compatibility problems discovered during integration, and the two months of overtime before launch.
The skills are hard to hire and harder to keep
DRM, ABR packaging, multi-CDN failover, store submission rules — none of this is a normal web team's daily work. Hiring for it is one problem; funding the whole team afterwards is another.
The traffic curve is a cliff, not a hill
The whistle goes and everybody opens the app at once. Holding up on an ordinary day says nothing about that minute — and that minute is the expensive one.
Three clients is not one website built three times
Television has to be redesigned around remote-control focus, mobile has offline and push to handle, and each store has its own submission rules. Build three back offices and your operating headcount multiplies by three.
A platform that plays is not a platform that earns
Playback is the pass mark. Subscriptions need upgrade paths, per-event purchases need viewing windows, ads need to go into the stream, and reports need to show which title is worth renewing. All of that is separate work.
The same five walls,
handled our way.
The platform core is not rewritten
Membership, payments, DRM, scheduling, SSAI and reporting are modules already running in production. The project runs in five stages, each with deliverables you can sign off.
Staged delivery you can report to a board, and extending later does not mean rebuilding the data layer.
You do not have to staff this yourself
Acquisition, transcoding, packaging and delivery to the player are four layers of Point Media Tech products, maintained by one team. What you want is a platform you can operate, not a technology department to fund indefinitely.
Technical risk is transferred, not replicated inside your organisation.
The cliff gets run once before launch
Load testing and scaling drills against your own expected peak concurrency, covering login, authorisation, playback start and CDN failover. Multi-CDN routing means one provider failing does not take playback down.
You get a load-test report you can hand over, so the SLA conversation with a rights holder has numbers in it.
Three clients, one back office
Publish once, and all three update. Home-page rails and collection pages are arranged in the back office, so a new window needs no code change. Store submission and version maintenance are inside the service scope.
Operating headcount does not scale with the number of clients.
The revenue mechanics ship with the platform
Subscription, per-event purchase and AVOD run in parallel on the same membership and payment APIs. Programmes, members and viewing records are all exposed over open APIs.
Adjusting a rail or a recommendation strategy does not wait on an engineering queue.
One back office, a different scope on each client.
The table sets out the standard support scope for the three product lines of Point Media Tech's OTT platform; optional modules can be added as operations require. Take it into the evaluation meeting and check it line by line against your requirements.
| Capability | OTT Platform | Mobile App | Android TV |
|---|---|---|---|
| Live playback (HLS / DASH)Low-latency mode optional | Included as standard | Included as standard | Included as standard |
| VOD and automated transcodingMulti-bitrate ABR output | Included as standard | Included as standard | Included as standard |
| DRM content protectionWidevine / FairPlay | Included as standard | Included as standard | Included as standard |
| Membership and subscriptionsSingle-event purchase included | Included as standard | Included as standard | Included as standard |
| In-app payments / IAPPlay in-app billing on TV | Included as standard | Included as standard | Optional module |
| Push notificationsMatch and new-release reminders | Optional module | Included as standard | Not applicable |
| Offline downloadWatchable within the license period | Not applicable | Included as standard | Not applicable |
| Ad insertion (SSAI)VAST 3 / 4 | Included as standard | Included as standard | Optional module |
| Multilingual subtitles and audioWebVTT / multiple audio tracks | Included as standard | Included as standard | Included as standard |
| Analytics and reportingGA4 and custom events | Included as standard | Included as standard | Included as standard |
| Voice searchSystem-level integration | Not applicable | Optional module | Included as standard |
| Casting (Chromecast / AirPlay)Resume across devices · From a mobile client to a TV | Optional module | Included as standard | Not applicable |
Included as standard Optional module Not applicable. The actual scope is confirmed after the requirements review.
One platform, but every kind of content worries about something different.
Point Media Tech's OTT platform shifts its emphasis by content type: concurrency at kick-off for sport, an unbroken schedule for channel operators, content protection for rights holders. Pick the route that matches what you have.
Live sport
Concurrency at kick-off, per-event tickets and viewing windows, live scores and fixture integration, highlight clipping as the match runs.
See live sportBroadcasters and channels
OTT as an additional route to air without disturbing the existing playout workflow. Linear scheduling, ad breaks and media assets share one infrastructure.
See broadcastersOTT and FAST distribution
An own-brand platform and free ad-supported linear channels in parallel, sharing media assets, transcoding, subtitling and advertising infrastructure.
See distributionMonetization
Subscription, per-event purchase and advertising in parallel, with SSAI stitching ads into the stream itself, and reporting that shows what is worth renewing.
See monetizationRunning a channel
Standing up a channel from nothing: scheduling, asset handling, publishing and quality monitoring, operated by your own editorial team.
See channel operationsOn-air quality
Playback success, rebuffering and error codes monitored continuously, signal and file quality audited on both paths, with automatic alerting.
See on-air quality
Most OTT platforms are built by web companies.
We came out of the playout room.
Underneath Point Media Tech's OTT platform is the same engine that runs 24/7 linear playout and signal monitoring. Making a website or an app look good is not the hard part; the hard part is that a programme has to start on cue, a live stream must not drop in the middle, and ad breaks have to land exactly where they were marked. That is what a television station does every day, and it is Point Media Tech's core business. The team came out of master control rooms, OB vans and machine rooms — this discipline was not picked up by a web team for one project.
So the live scheduling, the multiple audio tracks and subtitles, the ad insertion and the peak-traffic standby described on this page are not new features to us. They are existing engineering discipline moved into an OTT context. If you are also taking the free ad-supported linear route, OTT and FAST distribution share the same media asset, transcoding, subtitling and advertising infrastructure.
Bringing a new hotel online no longer means sending engineers out to run cable: once the network is confirmed, activation takes 2 working days.
— Hotel IPTV case study (a Taiwanese cable operator)
When a Taiwanese cable operator moved its channels onto an OTT delivery architecture for hotel IPTV, it ran on Point Media Tech's Encoder + File Transcoder + Caster stack. To be clear about what that is: OTT delivery infrastructure, not the own-brand platform build described on this page — no membership system, no payments, no DRM, no apps. What it proves is the layer underneath: 99.97% system availability, channel switching in under 1 second, a new hotel live in 2 working days, and 60% less machine-room staffing. Broadcast-grade reliability holds up in an OTT context — and the platform on this page is built on top of that layer.
99.97 %system availability
< 1 secchannel switching
2 daysto activate a new hotel
−60 %machine-room staffing
What actually happens on the way to launch.
Point Media Tech runs an OTT platform build in five stages: requirements review, UI / UX design, development and integration, testing and load testing, and launch and handover. What follows is the standard rhythm for a single client; when all three go in at once, content transcoding and rights clearance run in parallel with development. Each stage says who owns it, so nothing is assumed to be included that is not.
01 Review and audit
02 UI / UX design
03 Development
Transcoding and rights
04 Testing and load
Store review (not ours)
05 Launch and handover
Requirements review and audit Together
Establish content types, rights conditions, existing systems and revenue model, and confirm the scope of the rollout.
Deliverables: requirements specification, systems inventory
UI / UX design Point Media Tech led
Information architecture, primary flows and visual design, including focus navigation for the television client. The experience is clickable before the first line of code.
Deliverables: clickable prototype, design system
Development and integration Point Media Tech
Front-end and back-office development, transcoding and DRM configuration, payment and third-party service integration.
Deliverables: a test environment for acceptance, API documentation
Testing and load testing Point Media Tech · you sign off
Functional acceptance, cross-device compatibility testing and concurrency load testing, with the store review submitted in parallel.
Deliverables: test report, load-test results
Launch and handover Point Media Tech · handover
Cutover to production, monitoring deployment and back-office training, moving into the operations phase.
Deliverables: operating manual, operations handover
Two things are worth stating up front. The stores review on their own schedule: we handle the submissions, the rejections and the resubmissions, but nobody can promise a review time, so leave a buffer before an important date. Developer accounts are opened in your company name: the apps ship from your own account, and the ratings, the reviews and the install base accumulate on your side — if you ever change technology partner, none of that sits in a vendor account you have to negotiate for.
There is no price list on this page.
But what moves the price can be said plainly.
Point Media Tech quotes each OTT platform build to requirements, set by four variables: client count, existing systems, custom-layer depth, and scale and operations. Scope varies enormously between projects, and a number on a web page mostly guarantees that both sides discover the mismatch in the first meeting; we work through each variable at the requirements review, then issue a plan that sets out the schedule and deliverables for every stage.
- 01 · CLIENTS
How many clients you launch
Web only, or web plus mobile plus television, is the single largest variable. All three share one back office and one membership system, so the incremental cost of the second and third client is lower than the first — which is what makes launching one now and extending later a workable plan rather than a deferred rebuild.
- 02 · EXISTING SYSTEMS
How much of it you reuse
How much of your membership database, payments, CRM, ticketing and rights systems can be reused determines the integration effort. The more you reuse, the less gets built. At the review we work out which fields map straight across and which need translating.
- 03 · CUSTOM LAYER
How deep that layer goes
The complexity of the information architecture and the visual design, whether third-party data such as live scores or fixtures needs integrating, and whether there are unusual entitlement or scheduling rules. The platform core is not rewritten, so almost all of the budget is spent in this layer.
- 04 · SCALE AND OPS
How big it has to hold, how closely it is watched
Your expected peak concurrency determines the CDN and scaling configuration. Dedicated standby cover for major fixtures, monitoring level and response times are priced separately, in the annual service agreement.
Separately: CDN traffic, cloud hosting and DRM licensing are billed by the suppliers on actual usage, not priced once into the project. The plan sets out a range based on your traffic forecast, so you know roughly where the monthly running cost lands when you put the budget together.
Launch is where the relationship starts.
After launch, Point Media Tech provides monitoring, version updates and store submissions as operations services under an annual agreement. Point Media Tech stands by for peak traffic through a season or a window, with tiered handling of viewer complaints.
Load testing and scaling drills
Load testing and scaling drills against your expected concurrency, with dedicated standby cover before major fixtures.
Monitoring and alerting
The whistle goes and everybody opens the app in the same minute — if something breaks in that minute, finding out tomorrow is too late. Playback success, rebuffering and error codes are monitored continuously, with automatic alerting into an escalation process.
Version updates and store maintenance
System updates, security patches and store submissions on both stores, scheduled to an agreed rhythm.
Operating data reviews
Regular viewing behaviour and retention reporting, with recommendations on merchandising and recommendation strategy.
White-label OTT platform build: FAQ.
What does a white-label OTT platform build include?
Point Media Tech's white-label OTT platform build covers everything between your video files and a paying viewer, delivered by one team. That means ingest and transcoding, DRM, your own branded front end and player, apps on each device, membership and payments, and operating reports. You do not stitch five vendors together and own every seam between them.
- COVERSIngest, transcoding, DRM, player, apps, membership and payments, reporting
- DEVICESWeb, iOS, Android, Android TV
- MONETIZATIONSubscription, one-off purchase, per-event tickets, advertising, hybrid
- VENDORS NEEDEDOne, not five each handling a segment
How long does it take to launch a white-label OTT platform?
Point Media Tech's OTT build schedule is set in the written plan issued after the requirements review, and depends on client count and existing systems. The plan lists the timing and deliverables for each of the five stages, and the project runs to it. Store review times are set by Apple and Google, so leave a buffer before an important launch date.
How is an OTT platform build priced?
Point Media Tech quotes each OTT platform build to requirements, based mainly on client count, functional modules and operations scope. After the requirements review you get an architecture recommendation and a budget range. CDN traffic, cloud hosting and DRM licensing are billed by the suppliers on actual usage, not priced once into the project.
Can we launch Android TV only, or reuse our existing member database?
Yes — Point Media Tech's web platform, mobile apps and Android TV can each be adopted alone and connect to an existing member database. All three share one content management back office and membership system, so launching one client first does not mean rebuilding the data layer later; programmes, members and viewing records are exposed over open APIs, and the review works through which fields carry over directly and which need mapping.
How does the OTT platform handle content rights and DRM?
Point Media Tech's OTT platform includes Widevine / FairPlay DRM as standard on all three clients, with rights and windows set at content ingest. DRM encryption is applied at the processing and packaging stage, alongside token playback authorisation, geo-blocking and concurrent device limits. Offline downloads on mobile play only within the licence period.
Will the OTT platform hold up when traffic spikes at kick-off?
Point Media Tech load-tests against your projected peak concurrency before launch, and multi-CDN routing limits the impact of any single provider failing. Tests cover sign-in, entitlement checks, playback start and CDN failover, and the resulting load-test report and scaling thresholds can back SLA terms with a rights holder. The architecture runs on AWS, GCP or your existing data center, with dedicated standby staff arranged ahead of major fixtures.
Fixtures and licence windows
will not wait for you to integrate four layers.
Book a 30-minute technical review. Tell Point Media Tech the content, the launch date you have in mind and the systems you already run, and we will come back with an architecture recommendation, a scope and a budget range.
- A 30-minute technical reviewWith the people who would actually build it, not a sales screen first
- A written planStages, timings and deliverables set out — not a single-number quote
- You need not commit to all of itEach client can go in on its own; extending later does not mean rebuilding the data layer