SOLUTIONS · BROADCASTERS
Run your channel 24/7,
with the headcount of one shift.
Point Media gives broadcaster operations teams a software-defined playout and master control stack — ingest, scheduling, automation, graphics, and MAM in one observable pipeline, so a 24/7 channel no longer demands a full operator on every shift.
WHY NOW
More channels, fewer people,
without losing a single second of air time.
Linear viewership is fragmenting across cable, IPTV, FAST, and OTT, but most master control rooms still run on infrastructure designed for a one-channel, one-shift world. Every signal path is a hand-tuned cabling diagram. Every schedule change is a manual entry. Every alarm is an after-the-fact phone call from a viewer.
The economics no longer support that model. Ad CPMs on the linear feed are flat or declining, while the cost of keeping the same feed reliably on air keeps climbing — engineering headcount, vendor support contracts on aging routers, and the labor tax of a control room staffed around the clock. Meanwhile, regulators and advertisers are tightening their tolerance for missed slots, blank frames, and audio loudness violations.
The ops director's question is no longer "how do we keep the lights on?" It is "how do we run more channels, with fewer people, without losing a single second of air time?" Point Media's answer is to rebuild the playout and operations stack as software — automated, observable, and recoverable — so the control room shifts from babysitting hardware to managing exceptions.
We treat each channel as a continuously deployed service: redundant pairs, health probes on every signal path, and structured logs that reach the on-call engineer before a viewer ever picks up the phone.
PRODUCTS · RECOMMENDED STACK
From scheduling to operations,
one pipeline end-to-end.
CASE STUDY · LIANWEI CABLE
"Bringing a new hotel online used to mean dispatching engineers to pull cable on site. Now we just confirm the network and it's done in two business days. This architecture moved our deployment speed by more than an order of magnitude."
— Engineering team, LianWei Cable
LianWei Cable runs broadcaster-grade infrastructure for hotel IPTV across Taiwan. After deploying Point Media's playout and OTT delivery stack, they hit 99.97% uptime, cut master-control labor by 60%, and reduced new-site activation from weeks to two business days. The same observability and automation patterns apply directly to a primary channel master.
Read the full case study →READY?
Modernize without the downtime.
Our engineering team has migrated live broadcaster facilities — from satellite receivers and SDI routing to ad insertion and regulatory logging — without dropping a frame on the existing feed. We work in stages, with rollback paths at every step. Tell us what your channel looks like today and we will map a path to a software-defined master that runs on a fraction of the operating cost.