Broadcast ad monetization products:
every break measurable
Point Media Tech's broadcast ad monetization line is eight systems: commercial detection, SCTE-35 break signalling, IAB contextual advertising, server-side ad insertion (SSAI), AI sports advertising, speech-to-text, FAST channels, and Cue, which brings interaction to viewers' phones in sync with the screen. They detect breaks, trigger insertion, and deliver ads, with linear, OTT, and FAST sharing one set of assets and break signals.
ExpandingGlobal FAST ad market
ShiftingViewing shifts to ad-supported
<1sAI commercial detection latency
7Products across the monetization chain
Illustrative: after an SCTE-35 break, SSAI stitches ads into the HLS stream per audience
Viewership is up,
but ad revenue isn't keeping pace
Traditional ad insertion relies on fixed slots and manual operation, so performance is hard to quantify and the highest-emotion moments of live sports often have no inventory to sell.
Meanwhile, viewers are tiring of paid subscriptions and free ad-supported streaming is growing. The audience has value, but inventory that is never identified caps revenue.
Manual ad overlay is slow and imprecise
Operator latency leads to inaccurate ad overlay timing, eroding advertiser trust and weakening rate card negotiations.
OTT fatigue, FAST opportunity unclaimed
Audiences are moving from paid platforms back to free ad-supported streams. Is your content library already positioned in the FAST market?
No ads at the peak moments of live sports
The highest-emotion moments are rarely triggered precisely, and your most valuable ad inventory is lost.
Today · judged by hand
- The director feels out when to cut to ads
- Ad performance is not measurable, so there is nothing to negotiate on
- The highest-emotion moments have no inventory
- Subscription fatigue, FAST opportunity missed
After · automated decision points
- Frame-accurate SCTE-35 breaks generated automatically
- Every slot carries deliverable exposure data
- Insertion triggered automatically at peak moments
- One set of assets feeds linear, OTT and FAST
Point Media Tech ad monetization:
automated decision points
Point Media Tech's ad monetization line puts AI at each decision point: detecting breaks, triggering SCTE-35 insertion, managing schedules, reporting exposure data, and launching FAST channels. On OTT, SSAI stitches ads into the stream on the server, so unlike client-side insertion (CSAI) it is not affected by ad blockers. ScoreCast-AD ran during a major sports channel's 2026 WBC coverage with a 0.8 s average trigger latency.
Eight core products in the ad monetization line
- Automatic ad-break detectionDetect ad breaks and cue points automatically
- Standards-based ad signallingFrame-accurate SCTE-35 cue signalling for every ad break
- Contextual ad signalling for CTVTurn programme scenes into IAB categories and brand-safety signals
- Server-side ad insertionStitch ads into the stream itself, targeted per viewer
- AI sports advertisingTrigger on-screen ads at the right in-game moment
- FAST channel publishingLaunch and distribute ad-supported FAST channels
- AI captioning & transcriptionAI-generated captions and transcripts
- Second-screen interactionPush product and interaction cards to viewers' phones in sync with the programme
A major sports broadcaster × WBC 2026 World Baseball Classic
A major sports channel deployed ScoreCast-AD for its 2026 World Baseball Classic coverage, with AI triggering ad insertion automatically at high-emotion moments.
327High-emotion moments identified across the tournament
0.8sAverage trigger latency
2.4×Contextual precision vs. conventional inning-break ads
Frequently asked questions.
What products are in the broadcast ad monetization line?
Point Media Tech's broadcast ad monetization line has eight products, from break detection and ad insertion to FAST and OTT delivery, and on to TV-synced interaction on viewers' phones. They are Commercial Detection, SCTE-35 Ad Insertion, AdBridge, SSAI, ScoreCast-AD, FAST Channel, Speech-to-Text, and Cue.
Where does an ad monetization rollout usually start?
Point Media Tech's ad monetization line usually starts with break detection and SCTE-35 marking, because insertion, SSAI, and FAST all depend on those break signals. Once breaks are marked, OTT delivery or AI sports advertising can be added as the channel needs.
Is there a real deployment of AI sports advertising?
Yes, a major sports channel used Point Media Tech's ScoreCast-AD during its 2026 WBC coverage. It identified 327 high-emotion moments, averaged a 0.8 s trigger latency, and delivered 2.4× the contextual precision of conventional inning-break ads; see the WBC sports AI advertising case study.
Can linear, OTT, and FAST share one set of ad break signals?
Yes, Point Media Tech's ad monetization line feeds linear, OTT, and FAST from one set of SCTE-35 break signals and ad assets. Linear inserts on the cue, while SSAI stitches ads into the OTT and FAST streams on the server.
How do commercial detection and SCTE-35 insertion divide the work?
Point Media Tech's Commercial Detection finds ad breaks and cut points in programmes, and SCTE-35 Ad Insertion writes those breaks as standardised cue signals. Together they let an unmarked legacy library gain break markers and be scheduled into FAST channels.
Ready to turn on
AI-driven ad revenue?
Point Media Tech's ad technology consultants review the break signals, ad assets, and OTT distribution in your current chain, and identify which monetization steps to automate first.
Need help planning, rolling out, or running it? Explore our professional services