Search results for “Insert personalised ads per viewer in an OTT stream”

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Server-side ad insertion

SSAI · Ad Monetization

Stitch ads into the stream itself, targeted per viewer

Illustrative: the stitching console. The top track is the source stream with its SCTE-35 cue points; the two tracks below are what two different viewers actually receive — different creatives, same break, same single stream. Because the ads are already inside the manifest, the player never makes a second request, which is why the blocker tests on the right all come back served.

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